Kerala launches India's first state OTT platform 'CSpace'

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Kerala launches India's first state OTT platform 'CSpace'

On March 7, 2024, Kerala Chief Minister Pinarayi Vijayan launched India's first state OTT platform named 'CSpace' in Trivandrum. Managed by the Kerala State Film Development Corporation (KSFDC), the platform aims to showcase quality films, short films, documentaries and other notable content across arts and genres, major conventions that are yet to hit the mainstream.

Selection Committee and Content Editor

To improve the quality of CSPace content, KSFDC created a selection committee consisting of 60 experts. Each project submitted to the platform will be evaluated by a group of three members who will determine its performance. The committee includes cultural leaders like Benyamin, OV Usha, Santhosh Sivan, Shyamaprasad, Sunny Joseph and Jeo Baby.

First products

In the initial phase, CSpace will offer 42 films, including 35 feature films, six documentaries and one short film. The platform can be downloaded on Android and iOS devices.

Pay-per-view model and revenue sharing

CSpace will work on pay-per-view model and users will pay Rs. Watch movies for just $75 with short film discounts. Half of the revenue from each piece of content will be distributed to the content creator. KSFDC will cover approximately 50% of the costs of providing the film's process, rental costs, quality improvement and website maintenance.

Objectives and Results

Shaji N Karun, Chairman of KSFDC and a dedicated filmmaker agrees: CSpace represents the combination of leadership Cultivation approach to improve audience standards and change their views. The platform strives to create global awareness for diverse and unique Malayalam films that deserve awards.

CSpace was developed to address the gaps and challenges in the OTT space, especially in content management and distribution. The announcement mentions CSpace's desire to deliver unique content of informative and engaging content designed for mass demand, making it different from other OTT platforms.

Malayalam cinema, known for its original narratives and content-oriented scripts by its existing actors and professionals, is expected to overcome the ban on speech and messages and inspire new audiences through this new project. The platform was created to address the key concerns of video industry participants and distributors about loss of revenue from direct advertising on major OTT platforms.

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