Kerala launches India's first state OTT platform 'CSpace'
Kerala launches India's first state OTT platform 'CSpace'
On March 7, 2024, Kerala Chief Minister Pinarayi Vijayan
launched India's
first state OTT platform named 'CSpace' in Trivandrum. Managed by the
Kerala State Film Development Corporation (KSFDC), the platform aims to
showcase quality films, short films, documentaries and other notable content
across arts and genres, major conventions that are yet to hit the mainstream.
Selection Committee and Content Editor
To improve the quality of CSPace content, KSFDC created a
selection committee consisting of 60 experts. Each project submitted to the
platform will be evaluated by a group of three members who will determine its
performance. The committee includes cultural leaders like Benyamin, OV Usha,
Santhosh Sivan, Shyamaprasad, Sunny Joseph and Jeo Baby.
First products
In the initial phase, CSpace
will offer 42 films, including 35 feature films, six documentaries and one
short film. The platform can be downloaded on Android and iOS devices.
Pay-per-view model and revenue sharing
CSpace will work on pay-per-view model and users will pay
Rs. Watch movies for just $75 with short film discounts. Half of the revenue
from each piece of content will be distributed to the content creator. KSFDC
will cover approximately 50% of the costs of providing the film's process,
rental costs, quality improvement and website maintenance.
Objectives and Results
Shaji N Karun, Chairman of KSFDC and a dedicated
filmmaker agrees: CSpace represents the combination of leadership
Cultivation approach to improve audience standards and change their views. The
platform strives to create global awareness for diverse and unique Malayalam
films that deserve awards.
CSpace was developed to address the gaps and challenges in
the OTT space, especially in content management and distribution. The
announcement mentions CSpace's desire to deliver unique content of informative
and engaging content designed for mass demand, making it different from other
OTT platforms.
Malayalam cinema, known for its original narratives and content-oriented scripts by its existing actors and professionals, is expected to overcome the ban on speech and messages and inspire new audiences through this new project. The platform was created to address the key concerns of video industry participants and distributors about loss of revenue from direct advertising on major OTT platforms.
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